Coconut Bliss: An Ice Cream Company - Using Internet Marketing

Coconut Bliss is an organic dessert company based in Eugene, Oregon. Their products have become widely popular due to their internet marketing strategies.

Coconut Bliss conveys a fun, social brand through rotating photos on their home page.

Technorati discovered in their 2011 State of the Blogosphere report that bloggers use photos more than any other type of media (80% use photos, around 50% use videos and many fewer for all other formats), which is called "Internet Marketing". Coconut Bliss makes an effective use of fun and friendly pictures, to show customers eating their dessert products.

INTERNET MARKETING

Coconut Bliss integrates photos across social platforms.

Coconut Bliss makes an effective use of promotions, to engage their fans. In this year’s Veggie Awards, they were able to partner with VegNews to offer a unique prize to Coconut Bliss fans. Also, getting partnership in a much larger promotion to all readers of VegNews. Two smart strategies: contests and partnerships.

Additional Network/ Internet Marketing Tips:

1. Invest in a decent camera and learn how to take captivating pictures.
2. Integrate photos across all of your social platforms.
3. Make strategic use of contests and partnerships to grow your fan base.

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