Email Marketing Tips - Not Spam!
The Internet has created many new ways for businesses to market their products and services to customers. Email marketing can help your business maintain relationships with its customers.
Target your audience. When you have acquired a small group of viewers, think of innovative ways to get them to spread the word to their friends. When you are sending out emails, always ensure that there is a subscribe link contained within it.
This way if a consumer shares the email with a friend, they will be easily able to sign up. This method will have your list of email subscribers growing exponentially.
Do not use email messages that require graphical elements in order to present key facts. Not everyone uses the same email client. These pictures may not even show up in many cases. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
Develop a mailing list of customers who are genuinely interested in your products. Do this by learning what your most profitable customer base desires and giving them the opportunity to recommend your mailings to like-minded friends and other contacts. If the mailing list comes across as an exclusive club, you will be able to build your mailing list while sending an authoritative message in your emails.
Email Marketing Statistics
Keep the graphics to a minimum in your emails. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Have a special birthday email for your subscribers. Let your subscribers give you their birthday if they wish and then send out automated greetings to them. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.
When using email marketing, what you send should be personalized. There is much more you can do than just simply putting a first name into the message template. Use all the information you’ve gathered to personally market to people. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
Change up the format of your emails to give them a touch that’s personal. For instance, you may consider using plain text, rather than HTML. Create an emotional bond with your customers by making your message well written and by including personal touches.
The link to unsubscribe from your list should be clearly visible. You always want to have an unsubscribe link, and don’t keep it buried someplace where people cannot see it. People should feel like they have a choice and they are not forced to view your emails.
If it’s time to follow up with your clients, consider sending them a freebie offer, via email. Include a statement as to how they can take advantage of this deal. One way to do this is to tell them that the supply of freebies is limited and that they need to act now to get in on the offer.
When composing your content, picture yourself talking to another person. You should limit the amount of sales you write into your newsletters. This will help keep your messages out of your customer’s spam filters. Using words like “free” can actually get you caught up in spam filters, as well as annoy anyone who reads the email.
More Tips On How To Use Email Marketing
Subscription information should be used to make each customers experience easier. Use the customer information from the subscription to auto-fill purchasing forms. This will make the purchase they’re making simpler to complete, leading to fulfilled sales.
Building Your Brand Using Email Marketing
It’s important that you build your brand when sending emails to your mailing list. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
Always include brand colors and logos in email marketing messages. People who are already customers will be familiar with your business will immediately recognize the design and be more likely to pay attention to the message. By being consistent in making your emails match your site, they will look familiar and be less likely to get deleted.
If you take the time to mention personal details in your emails, your subscribers will notice your efforts. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings.
Putting in their name is simple, but take it one step further. Keep track of how people sign up for your newsletter, where they did and why they want to read it. Use that as part of your email message.
Don’t waste the time of your customers. Only send out an email that has something important to show them.
Don’t disrespect them by constantly sending out emails that only want to sell them something. Try to add a solution for an everyday problem, an interesting way to use products or information about special promotions in your emails.
Not only is email marketing an excellent tool for your online businesses, but it's great for any business!
The potential marketing avenues now opening up for businesses, are virtually limitless. Email marketing is a great marketing tool that all businesses should consider using, to better communicate with their customers. When applied, the information from the article above can help you develop an effective email marketing campaign.
To Your Success,
Toni Marbley
Email: tonimarbley@yahoo.com
Connect with me on Facebook & Twitter and discover powerful business strategies!
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